Rice flakes are tasty flakes that are created using rice grains. The process for creating rice flakes involves parboiling the rice, then flattening the grains to product a solid flake. There are a number of rice flake recipes used in Asian cuisine. Often in western countries, rice flakes are used to create cereals and different types of snacks.. Once the rice is tender, the cooked grains are rolled, then flattened. The thickness of the flattened rice will depend on the amount of pressure that is applied. After the mixture is the desired thickness, the flattened rice is allowed to dry completely. The dried sheets are then ran through another rolling process to create simple flakes. At this point in the process, the rice flakes may be packaged for use as a dry cereal, or used as an ingredient in recipes for a side dish, or used to create desserts or even snack foods. Rice flakes are prepared from paddy. It is also popularly known as "Poha". It is a fast moving consumer item and generally eaten as breakfast item. With this background, the CFTRI developed a process for improved Rice flaking. The improved process has the advantage of increase in yield and better quality products, besides economic utilization of by-products. The kernel of rice can become cracked in the field, during the drying process, or during the milling process. Cracks are usually caused by moisture migrating too quickly within the kernel Often these cracks cause the kernels to break during milling and so broken rice is generated. Very small broken rice is called 'brewers' rice', as use by brewers is the traditional industrial use. Broken Rice contains more grain fragments within the grain. The length of rice does not exceed three quarters of the average length of the whole grain. This type of rice is a lower quality of rice and usually used for baby formulas, rice cereals as well as pre-package or can goods. Uses and Applications Rice Flakes are used as breakfast food. In India, rice flakes are famous by the names like poha/chiwda when cooked as breakfast meal. It is mixed with milk when consumed as cereal. Wide application of Rice Flakes is in the application of beer industry to produce beer. It can also be mixed with other dried grain flakes to create a tasty breakfast cereal. When combined with nuts and dried fruit, the rice flakes can also serve as a healthy snack alternative. A traditional dish using rice flakes is known as banh com in Vietnam. Rice is harvested directly from the fields. Rather than parboiling, the rice is roasted and then flattened by hand using a mortar and pestle. This helps to remove the husk or hull of the rice grain. A range of spices is added to the flakes and the mixture is cooked long enough to allow the flavors to mingle. While rice flakes have traditionally been associated with food preparation in eastern countries, the flakes have become more readily available in the West in recent years. It is possible to purchase packaged rice flakes in most grocery stores and supermarkets that carry Asian foods. In addition, many health food stores carry rice flakes as both a cereal and a healthy ingredient for various types of vegetarian dishes. ? Market Survey Food consists of variety of substances called nutrients and the suitable balance of these is essential for human diet. Rice flakes from broken rice used in beer industries, which is cheap convenient and is an innovated concept. The product is used in beer industry which finds a prominent place in alcoholic beverages. Rice flakes from broken rice, used in beer industry is a newly developed concept and has a excellent domestic demand. The total beer industry was around 108 million cases in 2005, which crossed 130 million cases in 2006. Industry analysts say tax and levies on beer are anticipated to fall over the next 2 to 3 years, driving down retail prices by25 to 50%. It is estimated that beer will sell for Rs 15 to Rs 20 per 330 ml can and Rs 20 to Rs 30 per 650 ml bottle in the coming year with the reduction tax and levies. In fact, northern Indian states, which have traditionally shown a preference for hard liquor over beer, witnessed a jump of more than 100% in beer consumption in 2006 as compared to last year. The per capita consumption of beer in India is very low as compared to other countries in Europe and America. At present the per capita consumption is 0.7 litre per annum, but industry experts predict that this may rise to around 20 litres in the next 10 years. Considering the expected increase in consumption and the current growth trends, the future of Indian beer market looks bright and seems set for continuous double digit growth in the coming years. The market for flaked rice will predominantly consist at buyers from group especially of urban and semi-urban areas. Even the people of low-income group can also buy as the products are directly consumed along with jaggery and from coconut pieces by rural folk.